New dealership specializes in ‘exotic’ motorcycles
386 Motorsport is newest addition to ‘motorcycle capital’
Chris Hunchard, left, and his father Bruce, are the owners of 386 Motorsports, a new motorcycle dealership in Daytona Beach.
Published: Wednesday, March 19, 2014 at 6:21 p.m.
Last Modified: Wednesday, March 19, 2014 at 6:49 p.m.
The father-son owners of a Boston area dealership that specializes in high-end new and used motorcycles, trikes and trucks have opened a dealership in Daytona Beach.
The new dealership, 386 Motorsports, is an authorized dealer of Campagna T-Rex reverse motorcycle trikes and SportChassis, a line of luxury heavy-duty pickup trucks.
Chris Hunchard, 32, with financial backing from his father, started FMS Cycles in Wrentham, Mass., in 2005 after attending what is now WyoTech Daytona where he studied motorcycle dealership management.
Hunchard and his father, Bruce — both longtime motorcycle enthusiasts who regularly attend Bike Week and Biketoberfest — decided to open a dealership in Daytona Beach after noticing the former Kawasaki dealership building on International Speedway Boulevard was for sale.
“Daytona is the motorcycle capital of the world,” said Bruce Hunchard of the decision to open a dealership here.
Bruce Hunchard, a homebuilder and commercial real estate developer by trade, maintains a primary residence in the Boston area, but has had a second home in Daytona Beach’s Pelican Bay community for the past decade.
Chris Hunchard said the growing success of the dealership in New England also played a role in the decision.
“I look at this as a destination where people can come from all over the world,” said Chris Hunchard of the new Daytona Beach location. “We set ourselves apart with the more exotic motorcycles.”
T-Rexes, manufactured by Montreal-based Campagna Motors, range in price at 386 Motorsports from the low $60,000s to more than $100,000 for models that the dealership customizes at the request of buyers, he said. The SportChassis pickups, built by a company in Oklahoma, start at $152,000, he said.
Chris Hunchard said the dealership in New England — because it specializes in exotic motorcycles not carried by many dealers in the U.S. — has drawn customers from as far away as Ghana and Dubai, with most discovering the dealership via the Internet.
“They’re not going to go to Boston in December where the temperature can be 10 degrees or colder,” he said of those international customers. On the other hand, they might visit a dealership in the Sunshine State during that time of year, he said.
The Hunchards completed their purchase of the former Kawasaki building at 3566 W. International Speedway Blvd. in February of last year. They spent the next several months renovating it. The dealership is just west of the on-/off-ramp to Interstate 4.
The Hunchards held a soft opening for 386 Motorsports during Thanksgiving weekend to coincide with the annual Turkey Run classic car show at Daytona International Speedway.
Chris Hunchard said he and his father plan to hold an official grand opening for the dealership, but have not set a date.
Business has slowly but steadily picked up for 386 Motorsports the past few months, said Chris Hunchard, who added that the dealership tends to draw walk-ins during big special events such as the Daytona 500 and Bike Week.
Two recent walk-ins were Matt DiGioia of Wilmington, N.C., and his friend Mike Taylor of Broomall, Pa., who were in town last week for Bike Week.
“We were driving by and I asked (Taylor) to turn around after I saw the red T-Rex outside,” said DiGioia.
Janet Kersey, executive vice president of the Daytona Regional Chamber of Commerce, said the opening of 386 Motorsports by a former WyoTech Daytona student is a “fabulous success story” for the area.
“What a thing to go to school here, attend Bike Week and Biketoberfest, go back home to New England and start a motorcycle dealership and then expand by opening one here,” said Kersey, who led the creation of Biketoberfest in 1993. “We’ve always been a magnet for motorcycle riders and fans,” she added.
Chris Hunchard said he equally splits his time between his dealerships in Daytona Beach and the Boston area. In addition to Hunchard, 386 Motorsports has two full-time employees.